Bridal Lane to close up shop in Dorr after 25 years in business

Bridal Lane soon will close Bridal Laneits doors after 25 years in business.

Reka Stora and husband Ron have operated the clothing and bridal fashion business on 142nd​ ​Avenue since ​​purchasing​ the business from Marcia Halloran of Dorr. It has been in business for more than 25 years, starting in 1989.​ It has been in business for more than 25 years, starting in 1989.

Reka posted on Facebook this weekend:

“After long consideration, I have decided to close Bridal Lane. My lease is coming to an end, which has given me the push to make this hard decision and an opportunity to pursue other interests.”

Stora noted there will be a closeout sale, including:

  • 25-50% off all wedding gowns
    • 50% off all bridesmaids
    • 75% off all prom
    • 25% off all jewelry and accessories
    • 30% off all mothers and flower girl dresses.

The web site has stated, “For over 20 years, Bridal Lane has been offering brides in the Kalamazoo and Grand Rapids area an international selection of bridal fashions with small town service.”

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