Schools officials try to explain branding and Wildcat logo issue
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Schools officials try to explain branding and Wildcat logo issue

Wayland Union School officials today issued a letter to the community to explain the current Wildcat branding logo controversy.

“We hope this message finds you well. We would like to address some questions and provide clarity regarding our district’s branding and logo usage. “Logo Status: We want to reassure you that the current WUS Wildcat logo has not changed. Our logo remains the same, and there are no immediate plans to alter it. A committee was formed last school year to begin exploring action steps related to the mascot and district branding.

“However, this committee is not currently active. Due to other pressing projects within the district, this branding initiative has been put on the back burner for the time being.

“Future Logo Changes: If a decision is made in the future to update the logo, please be assured that we will not immediately replace uniforms, signs, or other materials. Instead, we will refresh the logo gradually as items naturally need to be replaced. This approach will help us manage costs and ensure a smooth transition.

“Should there be any changes to the logo in the future, we will establish a committee to explore and evaluate options. This committee will be tasked with creating a thoughtful plan to ensure any updates align with our community’s values and needs.

“Wayland Youth Athletics: It is important to note that Wayland Youth Athletics operates as a separate entity from Wayland Union Schools. As such, they are not required to use the same logo as the district. They have the flexibility to choose branding that best suits their organization.

“We appreciate your continued support and involvement in Wayland Union Schools.”

2 Comments

  1. John Wilkens

    WUS Administrations words: “Logo Status: We want to reassure you that the current WUS Wildcat logo has not changed. Our logo remains the same, and there are no immediate plans to alter it. ” WUS, Reeves and Co, Does Dan Cassini and the HS Football team have new jerseys and or helmets with a new logo or is this complete folklore? Easy question, check the yes or no box………Please someone from admin please provide clarity. Cheers!!

    • Editor

      My understanding is that Mr. Cassini and his teams and players wear helmets with a different logo (as pictured in the story), but they rae not under the sponsorship of the school district.

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